Click & Collect or 24hr Dispatch*
Helping Children Bring Stories To Life Through Characters, Animals And Imaginative Play

Characters & Creatures


Every great story begins with characters. Some children create entire worlds around families and people. Others invent adventures for farm animals, dinosaurs or wild creatures. Characters and creatures often become the foundation of small world play, helping children create relationships, adventures and stories that grow over time.

Explore all Small World Play →
Start here

Children are often drawn to different types of characters. Some focus on people, while others build stories around animals, prehistoric creatures or imaginative worlds filled with wildlife.

Wooden Animals Ocean Animal Toys Doll House Dolls Fantasy & Story Expansion Imaginative Worlds Small World Play

Understanding which characters your child naturally includes in their stories can help you identify the type of small world play they are most likely to revisit again and again.

View as

Characters Often Shape The Stories Children Tell

Some children begin with a setting and then add characters. Others start with a favourite animal, creature or figure and build an entire story around them. Characters provide the relationships, personalities and interactions that help small world play come alive. Whether children are creating family stories, farm adventures, wildlife encounters or prehistoric worlds, the characters often become the driving force behind the narrative.

Animal figurines, wooden animals and ocean creatures frequently become part of larger storytelling worlds, allowing children to expand existing stories and introduce new adventures over time.

Story Characters Animal Adventures Relationship Play Small World Stories
Family Storyteller

Every Character Has A Name And A Family

Your child creates relationships, routines and personalities for the people who live inside their stories.

Doll House Dolls Farmyard Director

The Animals Are Always Busy Doing Something

Farm animals become the centre of daily adventures as your child creates routines, friendships and ongoing storylines.

Farm Animal Toys Wildlife Explorer

My Child Is Fascinated By Animals From Around The World

Wild creatures become the heroes of imaginative adventures filled with habitats, discoveries and animal encounters.

Safari Animal Toys Prehistoric Story Builder

The Dinosaurs Have Their Own World

Dinosaurs become characters with personalities, relationships and adventures that continue long after play begins.

Dinosaur Toys
Every Character Needs Somewhere To Live

Many Stories Begin To Grow Into Entire Worlds


Once children become invested in characters, they often begin creating homes, habitats and environments where those stories can continue to develop.

Imaginative Worlds & Environments

Characters Help Children Turn Ideas Into Stories

Not every child tells stories in the same way. Some create family relationships and everyday adventures. Others build worlds around animals, wildlife or prehistoric creatures. What matters most is not the character itself, but the story that grows around it.

Small world play allows children to revisit favourite characters, create new relationships and expand stories over time. Whether those stories involve people, animals, dinosaurs or creatures from faraway places, characters often become the bridge between imagination and storytelling.

The best storytelling experiences are often the ones that give children the freedom to decide who their characters are and what happens next.