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Play, movement and everyday care from birth to about 2.5 years

Baby & Early Years

A calm place to shop the first years across toys, movement, feeding, sleep and comfort, bath time and everyday care.

Baby & Early Years brings together products families may use during rapid growth, change, exploration and daily care — from baby toys and toddler toys to first movement, mealtime, comfort routines and bath care.

Explore the pathways

Baby Toys

Baby Toys

Start here when your baby is looking, reaching, holding, shaking, touching or mouthing items where the product is designed for that use. The question is not whether the toy sounds impressive; it is what your baby can safely and meaningfully do with it now.
Toddler Toys

Toddler Toys

Explore this pathway when your child is stacking, removing, replacing, pulling, posting, opening, closing or working things out with their hands. A toddler does not always need a harder toy just because they can do something; repetition can still be part of the appeal.
Movement & First Climbing

Movement & First Climbing

Use this pathway when your child is already beginning to explore movement — pushing, pulling, stepping, rocking, climbing or trying to get up and down. Interest starts the conversation, but readiness, supervision, product fit and safety guidance still matter.
Feeding & Mealtime

Feeding & Mealtime

Choose this pathway when meals are changing: your child wants to participate, feeding is messy, the bowl keeps moving, or you need something easier to use or clean. A mealtime product can be valuable simply because it makes lunch more workable.
Sleep & Comfort

Sleep & Comfort

This pathway is for comfort and routine shopping, such as bedtime changes, night-time care or settling moments. Suitability depends on the specific product, the child’s age and the instructions, and this pathway should not be read as suggesting items belong in a cot.
Bath & Care

Bath & Care

Head here for bath play, washing, drying and everyday care products. If bath time has become harder, start by thinking about what changed, then choose what may make that part of the routine easier.
Most Loved Collections

Parent Favourites

Newborn Toys Newborn Toys
Pram Toys Pram Toys
Stacking Toys Stacking Toys
Push & Pull Along Toys Push & Pull Along Toys
Tummy Time Toys Tummy Time Toys
Kids Dinnerware & Dining Sets Kids Dinnerware & Dining Sets
Baby Blankets Baby Blankets
Bath Toys Bath Toys

Introduction

The first couple of years can change quickly. One week your baby is mostly watching the world, then they are reaching, mouthing, shaking, pulling things out, wanting the spoon, moving differently or suddenly refusing a routine that used to be easy. This page is here to help you work out where to start, not to rush anyone forward. Baby & Early Years covers approximately birth to 2.5 years as a shopping scope, not a deadline. Children develop at different rates, and products can stay useful beyond the first stage they were bought for when they are still appropriate and safe. Use this hub to choose between play, movement, feeding, sleep and comfort, bath time and everyday care based on what is actually happening in your home now.

Why It Matters

Choosing in the early years works best when it starts with real life. What is your child doing again and again? What are they reaching for, shaking, mouthing, pulling apart, putting in, taking out or trying to climb? Which part of the day has become harder for you? Those clues are often more useful than buying for the next milestone. Babies and toddlers learn through relationships, everyday interaction, movement, play, observation, repetition and ordinary family life. Products can give them something suitable to explore, practise or repeat, but they do not need to promise a future result to be worth buying. A good choice should fit the child’s current stage, the way they actually use things, the safety requirements, and the family problem you are trying to solve today.

Learning Themes

Earlier is not better

Earlier is not better. Prepared, safe and confident is better. This matters most with movement, walking-style products and first climbing. A child showing interest in movement tells us what to look at next, but it does not automatically mean a specific product is the right fit. Ask what safe, controlled use would require, what supervision is needed, and whether the child is ready for that particular option.

Parent convenience counts

Raising a baby is hard work, and practical value is real value. A bib can be an excellent bib. A bowl can simply make lunch easier. A towel can dry a wet child. Everyday care products do not need to pretend to be lessons. If something helps feeding, bath time, night-time care or clean-up work better for your family, that is a good reason to consider it.

The website needs categories. Your baby doesn’t.

Categories help parents shop; they do not classify the child. Your baby may move between toys, household routines, comfort items, bath play and movement in the same day. The category simply helps you narrow the shelf: are you shopping for play, movement or everyday care? The child is still just living, exploring, repeating and joining in family life.
A thoughtful place to begin

What are you noticing?

You do not need to arrive with the perfect developmental label. Most parents are working with much more ordinary information: everything goes in the mouth, the spoon is suddenly the most important object in the house, every basket gets emptied, toys are dropped on purpose, the couch has become a climbing project, or bath time has become a full production. That is enough to start. Mouthing is a clue for suitability and safety. Dropping may mean your child is interested in what happens next. Pulling up starts a movement-readiness conversation, not an automatic purchase. Wanting the spoon might mean mealtime participation is becoming interesting. Bath getting harder means we should first ask what part of the routine changed. The early years are not something to rush through. Support the milestone in front of you, enjoy the stage your child is in, and let the next one come when they are ready. Notice enough to choose well, then get back to your child.

Parent Guidance

If you are not sure where to start, begin with the behaviour you can see. What does your child keep doing? What do they reach for? What goes straight into their mouth? What do they shake, pull apart, open, close, put in, take out, push, carry or climb? What are they copying from you? What are they avoiding? Which routine has suddenly become difficult? These clues can help you choose a pathway without needing to name a skill or turn play into an assessment. A child who empties containers may enjoy toys with pieces to remove and replace. A baby who wants your spoon may be ready to participate more at meals. A toddler trying to climb gives useful information, but readiness and safety still need to be checked. Frustration, refusal or avoidance should simply prompt a closer look at what is happening; it is not something to diagnose through shopping.

Choosing Guidance

A useful Early Years choice follows a simple path: what are you noticing, what may be happening, what does the child or parent need, what genuinely fits, what safety requirements apply, and which option suits this family? Age can help narrow what may be suitable, but it is not enough on its own. Look at what the child can actually do with the product, whether they are ready for that kind of use, whether the product solves the real problem, and whether it works for your home. Safety is part of fit, not an extra step at the end. Product instructions, warnings and age guidance matter, especially when babies mouth objects, pull parts, climb, push, drop or use things in ways adults may not expect. The final test is simple: why does this product make sense for this child and this family today?

Frequently asked questions

Questions parents often ask

What age does Baby & Early Years cover?
Baby & Early Years covers approximately birth to 2.5 years. That is a shopping scope, not a deadline or a claim that children change neatly at a set age. Children develop at different rates, and some products may remain useful later if they are still appropriate and safe for that child.
How do I know where to start if I am not sure what my baby needs?
Start with what you are noticing. Are they looking, reaching, mouthing, shaking, pulling things out, putting things back, trying to climb, wanting the spoon, or refusing a routine that used to work? Those clues can point you towards play, movement or everyday care without needing to know the exact developmental term.
Should I choose products for the next milestone?
Sometimes buying ahead makes sense, but it should not become pressure to hurry your child. A better starting point is what they are doing now, what they may be getting ready for, and what would genuinely help. Products can offer opportunities to practise or participate; they should not be treated as a way to make milestones happen sooner.
Does my toddler need to move on from simpler toys?
Not automatically. Being able to do something is not the same as being finished with it. A toddler may still enjoy a simple stacker, rattle, puzzle or familiar activity because repetition and mastery can be satisfying. You can add something new without treating the old favourite as expired.
What should I look for before buying first climbing or movement toys?
Look at the movement your child is already exploring, then check readiness, control, confidence, supervision needs, product fit and the product’s age and safety guidance. With climbing, also think about how the child gets down, not just whether they can get up. Earlier is not better; the right fit is the one that can be used appropriately and safely with the support required.
Are Sleep & Comfort products safe for a baby’s cot?
Do not assume every sleep or comfort product is suitable for a cot. Suitability is product-specific and must follow Australian guidance, the product instructions, warnings and age guidance. Soft toys, comforters and loose items are not automatically appropriate for an infant sleep space, even if they are shown in a styled nursery setting.