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Squishy toys, fidgets, putty, slime, pop toys and Squigz

Toys for Touch, Texture & Exploration

These are the toys they squeeze, keep in their hands while they sit, stretch and squash, press over and over, or stick to a window.

They turn up at the table, in the car, in a bag, or stuck to the fridge.

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What actually matters when choosing

A squeeze toy and a quiet fidget can look like they belong in the same category, but they tend to be used differently. One gives the hands something to squeeze. The other is smaller, quieter and easier to keep hold of at the table, in the car or while waiting.

Putty and slime are materials — stretch, knead, squash — not a toy they simply hold. If they hate sticky hands, don't start with slime. A squeeze toy or fidget doesn't need to be sticky, and putty is a different material experience from slime.

Child playing with toys for touch, texture & exploration at home

Customer observation

Seen this at home?

Squeeze whatever's nearest

They're squeezing whatever they can get hold of

Cushions, the dog's toy, whatever is squashy.

Look at Squishy Toys. At the table

They want something in their hands while they sit

At dinner, in the car or while they're waiting, they keep reaching for something to hold or fiddle with.

Look at Sensory Fidget Toys for smaller hand-held options rather than another squeeze toy. Stretch and squash

They're stretching, kneading or squashing a material

The play is changing a blob of putty or slime.

Look at Putty and Slime.

MHH · What we've learnt

Squeeze toys and quiet fidgets get used differently

What we notice is that a squeeze toy and a small hand-held fidget are often bought for quite different reasons. One is about the squeeze itself. The other works because it is easy to hold, move and keep nearby.

Simple products can also be the ones children return to most. Sometimes it's the same squeeze, pop or movement repeated again and again. For pop toys, the quality of the press matters more than adding another novelty shape.