Best for
Best for families wanting alphabet play that feels active, not worksheet-like. It suits homes where your child can sort, match and build words with magnetic letters, especially if you already have a Hape easel or plan to use one.
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Inspiring Education
Magnetic Letters
by Hape
Hape Magnetic Letters turn alphabet play into hands-on first words, spelling tries and little messages.
The Word That Stays Up
Some days, one letter is enough. Other days, your child may line up a few magnets and ask what they have made. If you use them with a Hape easel, the letters can become part of the family rhythm: a name left up after breakfast, a word changed after quiet play. It is the kind of play that can sit in the background of ordinary days, then suddenly become the thing everyone stops to read.
20 cm H × 18 cm W × 4 cm D
Product footprint
EN71
Named safety standard
Play With Purpose
Chosen for the way little ones actually play, explore and grow.
$24.95
Unit price
/
Unavailable
Safety information
EN71, ASTM
Two-year structural warranty
Structural faults are covered under our warranty terms.
Dispatched from Melbourne
Sent from our Melbourne warehouse with tracking.
Thirty-day change-of-mind returns
Available on eligible items returned unused and unassembled.
Our in-stock products are usually dispatched from Melbourne within 24–48 hours. During peak and sale periods, dispatch and transit times may be longer.
Decision guide
Is this right for your family?
A calm check before you keep scrolling — who it suits, the ideal age, what it helps with, and when another choice may be better.
Ideal age
3 years+
Product overview
From Finding Letters to Making Meaning
Early writing often begins long before a pencil feels easy. At first, your little one may simply pick through the colours, find a familiar letter, or match one shape with another. Soon, the letters start gathering into a name, a favourite word, or a spelling attempt that only half makes sense but means everything to them. Before long, they come back because the play keeps changing: some days it is alphabet matching, other days it is a short message on the Hape easel, and eventually those little letter choices begin to feel like their own way of saying something.
Product details
Thoughtful details that make a difference
Enough Letters to Build Real Words
With 70 colourful magnetic letter pieces, your child has room to do more than find A, B and C. They can look for letters they know, build a
Why this matters
More letter pieces give the play room to move from simple recognition into word-making and short messages.
Play That Changes as Their Confidence Grows
At the beginning, the play might be matching shapes or naming familiar letters. Later, those same pieces can become first words, funny spelling attempts, or short sentences on
Why this matters
The value is not only in learning the alphabet; it is in giving your child a way to keep trying letters in their own hands.
A Hands-On Way to Try, Move and Fix
Because the letters are magnetic, your little one can move them around, swap one out, or start again without the pressure of a blank page. Used with the
Why this matters
Movable letters make early spelling feel like play, not a test.
Before you order
Practical information
Everything you need to know before bringing this product home.
Age and suitability
- Recommended age
- 3 years+
Dimensions
- Overall dimensions
- 20 cm H × 18 cm W × 4 cm D
Safety information
- Tested to
- EN71, ASTM
Helpful answers
Frequently asked questions
The details families often want to know before choosing.
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